Marketing

Should I use Artificial Intelligence in my business?

Should I use Artificial Intelligence in my business?

Unless you are living under a rock, you have heard about AI or ChatGPT, and probably wondered why you need to know about that fancy technology.  Every day we are bombarded with reminders that to reach our clients, existing and potential, we need to take 

Online Learning During COVID-19

Online Learning During COVID-19

Our country is currently in uncharted territory. There are rules and regulations in place, along with stay-at-home orders in nearly every state, that govern when we can connect with others, shop, or maintain our normal routines.  We usually expect some type of warning so we 

That Was Easy: Everyday Living Marketing – Carol Bass

That Was Easy: Everyday Living Marketing – Carol Bass

Everyday life scenarios can be a marketing opportunity But first you have to be prepared: Always have your business cards with you. Always be thinking opportunity, opportunity, opportunity. Look the part. Now that we have that behind us. Let’s look at an opportunity and how 

You Can’t Make Me Market My Business – Sandra Racz

You Can’t Make Me Market My Business – Sandra Racz

“You must market your business.” “You must post on social media.” “Video marketing gets more attention.”  We hear this, we even believe it, but we are just not gonna do it.  Marketing experts tell us how to market effectively to strive for the best Return 

New Emblems

New Emblems

NEW AND IMPROVED! We thought that despite our love of tradition and the DSA legacy, it was time for a little refresh in terms of our certification emblems. We have updated the classy yet sassy emblems on our website and are hoping that all of