Home Staging

Home Staging is the answer to sell a listing faster and for more money.
The staging industry has growing stats, agents recommendations and thrilled
homeowners and buyers. Start a home staging career today.  

Live and Online Learning Options
$1795 Live Learning, Classroom Space is Limited
$1500 Online Learning

Tuition Includes: Comprehensive home staging education.  This industry is here to stay and considered a recession proof career.  Visual learning with instructor led sessions. Enhanced learning and productivity with manuals, forms, learn­ing aids, affil­i­ate dis­counts, hands-on projects focused on occupied and vacant stagings.

Home Staging is an intense three day workshop focusing on the popular in-demand service to maximize the ability to grow a business and generate profits in the service of Home Staging. This curriculum is a comprehensive look into the world of staging.  This highly lucrative service allows you connect and develop relationships with homeowners and agents. Learn the key elements to stage a home to sell vs. decorating a home to dwell.  From furniture placement to accessorizing...there is a difference.  The class incorporates classroom time with field work in a variety of homes to hone your skills.  The online learning materials are the same as well as the projects.  You select the hands on project in the online class.  

Our Home Staging classes have been recognized by The Real Estate Staging Association and International Association of Home Staging Professionals.  

Class Outline

ACTION™ System –The DSA Numerical Scoring System
The What, How, and Why of Staging
Staging with a Decorator’s Eye
Ten Steps to a Perfect Staging
Selling Point versus Focal Point
Selling Wall, Floors, Windows, and Doors
Perception versus Reality
Color and Staging
Client, Realtor, and FSBO Relationships
Writing Staging Proposals
Contracts and Pricing
Benefits of Realtor and Zillow.com
Staging in the Zone™
Overcoming Objections with Placement
Tablescapes, Bookshelves, and Rugs
The Art of Smart Accessorizing
Tools to make your Job Easier and Safer
Building a Portfolio-Photography Tips
Hands-on in homes
How to Build an Inventory
Implementing the Shopping List Form
Creating the Perfect Shopping List
Pros and Cons of Wholesale and Retail Shopping
And More

Business and Marketing

Business Start-up Guide- licenses, tax id, insurance
Naming your Business
Identifying your Target market
Pricing your Services
Fitting your Business to your Lifestyle
Additional Revenue Streams
Credentials and Certifications
Marketing through Credibility versus Visibility
Press Releases, Blogs, Websites, Branding
Kindred Spirit Marketing
Presentations that Rock and Attract Clients
Advertising-Free, How to Attract Media Exposure- Print Advertising

Resources

Staging Manual
Notes handout
Over 40 Forms
Professional Color Deck
Affil­i­ate Dis­counts
Hands On Exer­cises in Real Homes
Tes­ti­mo­ni­als
Port­fo­lio Before and After Pho­tos

Other Staging Learning Opportunities 

Check out the schedule or contact us for tailoring a class for your learning interest.

Completion of this certification will earn you one year membership in the The Decorating and Staging International Directory. This directory allows you to showcase your certifications, business, offers links to social media platforms, highlight your bio, photo or logo and the identifies you as a certified member of The Decorating and Staging Academy.   We will walk you through the steps to max out SEO with the use of the national logos.  The membership allows you to take advantage of discounts, free webinars and more. $1000 value

Please contact us if you have any questions.
info@the-dsa.com or 888-383-9555