Everyday life scenarios can be a marketing opportunity
But first you have to be prepared:
- Always have your business cards with you.
- Always be thinking opportunity, opportunity, opportunity.
- Look the part.
Now that we have that behind us. Let’s look at an opportunity and how to make everyday living marketing work.
Scenario #1
You are in Home Goods shopping for a client or perhaps yourself. You see a woman with three rugs laid out on the floor and a puzzled look on her face.
You approach and start looking at the rugs with her
You: What room are we doing
Woman: Oh, it is my bathroom and I can’t decide which rug would be best.
(women love to share)
You: Tell me about the room. I am a decorator. (smile)
Woman: Oh, thank you, well it is …blah blah blah
You: I think the best rug based on what you said would be __________.
You: No problem. If you have other questions here is my card.
Scenario# 2
Again, you are out shopping. (Aren’t we always.) You have several shopping carts at the checkout line. You allow someone with one item to go ahead of you.
You: You go ahead I have all three of these carts
Shopper: Oh, you are doing a big project aren’t you?
You: why yes, I am a decorator and I am shopping for several clients today.
Shopper: You are? I need a decorator. Do You have a Card?
You: Yes, I do? What are you working on? Give me a call I would love to help.
Scenario #3
You are at a cocktail party and mingling with the crowd. Someone asks what you do. I never just say I am a decorator and home stager.
Cocktail party person: (CPP)What do you do.
You: I am a problem solver.
CPP: Wow what is a problem solver?
You: You know I have found that people buy pretty things for their home but when
they get the home; they don’t know what to do with them. As a decorator I come in
and by using your things I can take what you have and, in a few hours, transform
your space giving it a designer look. Problem solved.
Option for Home stagers:
CPP: Wow what is a problem solver?
You: Homeowners have the misconception that potential buyer can see past their life and imagine themselves in their home. Well they can’t. What I do is come in and look at the home with buyers’ eyes. I give them an action plan and with my help they are sold Problem solved
Author: Sandra Racz
Sandra Racz operates Signature Redesign LLC and The Decorating and Staging Academy. She has been a professional real estate stager since 2004. Racz, services Scottsdale, AZ and Denver, CO. Sandra’s successful career and happiness in the industry inspired her to help others turn their love for decorating into a business. As the Executive Director of The Decorating and Staging Academy, Sandra also offers training in Color, Home Staging, and Interior Decorating, Seasonal Decorating and Event Planning. Sandra was recently voted One of the Top 100 Most Influential People in Real Estate Staging, by The Real Estate Staging Association® (RESA®). She has won national awards in the categories of Interior Redesign, Interior Decorating and Real Estate Staging. She has been featured in numerous magazines, local newspaper articles and has trained and lectured to thousands of decorating and event professionals. Sandra is a firm believer in giving back to the community by coordinating projects for Habitat for Humanity, the Cancer Society, The Cystic Fibrosis Foundation, Autism Speaks and serves on several boards. Sandra holds a B.S. in Marketing from Florida State University and a M.B.A. from Troy University. She has held multiple positions in marketing and advertising and taught college-level business classes.