Your Guide to The DecoZone

After shot of Howell master bedroom as seen on HGTV and DIY Network's Elbow Room.
After shot of Howell master bedroom as seen on HGTV and DIY Network’s Elbow Room.

The DecoZone at AmericasMart in Atlanta is just around the corner on July 17 & 18, and this year we couldn’t be more excited!

We’ve got a schedule that’s full of informative classes, transformation reveals, and keynote speakers from some of our favorite design shows.

You can register to attend this year’s event for just $399!

This year’s keynote speaker is Chip Wade. You’ve seen him on Ellen’s Design Challenge, Elbow Room, Curb Appeal, Design to Sell, and so much more! We’ll also be welcoming Laurie Smith from Trading Spaces and many other design and remodeling shows as well!

Here is a schedule to help guide you through The DecoZone:

Saturday, July 16 – 9:00 a.m. – 7:30 p.m.

Optional Pre-Conference Learning Intensives – Click here to learn more about the additional classes offered pre-conference. Note the individual fee per class to register.

Sunday, July 17 8:30 – 5:00 p.m.

8:30 – 9:00 a.m. – Previews & Pastries: Morning Networking Grab your breakfast & coffee, check out your swag bag, and network with the “Stars”, there may be more than one.

9:00 – 9:10 a.m. – Welcome by Sandra Racz and Carol Bass

9:15 – 10:15 a.m. – Lights, Camera, Action

You are your brand! Are you ready for your close-up?  Easy tips and secrets from professionals so you can Dress for Success, Work the Camera, and Build a Buzz.

10:15 – 10:30 a.m. – Powder your Nose/Meet the Producers

10:30 – 12:00 p.m. – Hurray for Hollywood…Celebrity Chip Wade!

You’ve seen him on TV, now see him LIVE. Chip Wade of Elbow Room, Ellen’s Design Challenge, Curb Appeal and Designed To Sell …to name a few … will share the real nut and bolts of creating beautiful spaces.  Get ready for your close up, your photo op with Chip.

Noon – 12:50 p.m. – Craft Services – Lunch and Photo Op’s

12:50 – 1:30 p.m. – Better than Oscar, The D.S.A. (Distinguished Style Award)  – Winners Announced

Time to showcase the winners. The categories include:

  • Best Interior Redesign/ One Day Decorating Transformation-Use of Clients’ furnishings. Can include retail purchases and paint.

  • Best Occupied Home Staging Transformation

  • Best Vacant Home Staging Transformation

  • Best Color Transformation

1:30 – 2:20 p.m. – Coming Attractions – Sandra Racz

Your upfront and personal guide to the latest trends in the Decorating World.

2:20 – 2:40 p.m. – Intermission-Visit the Concession Stand

2:40 – 4:40 p.m. – Matinee Double Feature – Ruthie Minick, Margaret Innis

Learn the latest trends for your “SET” design. Want the perfect backdrop? Sherwin Williams will help us set the stage with their new color palette, wallpaper designs and the latest trends, and how to impact your staging and decorating projects showcase your talent. Now that the backdrop has been set, use Feng Shui (nows the time learn this important skill) to influence your designs. How important is lighting in your overall designs?  Very! We will break it down so it not overwhelming.

4:40 – 5:00 p.m. – Q & A with The Cast

Do you cringe every time a potential client asks what you charge?  Do you know how to Shop-the-Mart with confidence?  Do you wonder what services to add to your business?  Now it’s your turn to get those burning questions answered.

You are encouraged to linger longer connecting with professionals, see the Special Deals from the Vendors, and find a few friends to go to dinner. The Mart is open until 6pm for shopping.

Monday, July 18 8:30 – 12:30 p.m

8:30 – 8:45 a.m. – Continental Breakfast and Visit the Vendors

8:45 – 9:45 a.m. – Where Are They Now?  Trading Spaces – Laurie Smith

Behind the scenes of a career in early HGTV. Learn a bit about her past, but more importantly what she’s doing NOW!

9:50 – 10:15 a.m. – Tag…You Won! – Drawings from the Vendors’ Swag

10:20 – Noon – The Sequel: Kirby Holt in “Award Winning Florals”

You asked for it, you got it… The Kirby Holt Sequel! Watch Master Floral Designer, Kirby Holt, creates show-stopping floral designs before your very eyes. He will demonstrate how to create “talked about” arrangement with permanent florals and foliage for your special events, decorating, and stagings. With only using only 2-3 stems he will demo how you can design and create amazing arrangements that can be disassembled for another creation. If you caught the other crowd pleasing demos you know that not only will you be inspired you will learn the tricks of the trade and industry secrets. Don’t forget your camera!

12:00 – 12:15 p.m. – It’s a Wrap … Announcements from The-DSA

12:15 – 12:30 p.m. – Exit Videos – Opportunty to Use All You’ve Learned on The Set

Your opportunity to record a quick video to promote your business and expertise. Use all you have learned in the amazing set of The DecoZone and AmericasMart. Bring your iPhone or iPad to record on your device!

Learn more about The DecoZone and AmericasMart at or

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