Credibility Worksheet
What Is Your Business Really Saying?

Created by JoAnne Lenart-Weary for The Decorating & Staging Academy

Website: the-dsa.com Email: [email protected] Phone: 814-440-3044

A Self-Assessment for Decorators & Stagers

Growing a business takes more than talent. Business building and marketing are as important a part of your business as the perfect paint color for a client’s room. In today’s world of Google and social media, face to face and local marketing is still critical. Take a moment to analyze your business and personal credibility. Before a client ever contacts you, they are asking:

• Do I understand what this person does? (is your message clear)

• Do I trust them? (have you built credibility)

• Do they feel professional? (is there continuity)

• Are they active and relevant?

👉 This worksheet will help you evaluate the message your business is currently sending.

HOW TO SCORE YOURSELF

For each statement, rate:

• 0 = Not in place at all

• 1 = Somewhat / inconsistent

• 2 = Clear, consistent, and working

🟦 SECTION 1: ONLINE PRESENCE

If someone were to do a social media search for you, what would they see?

Statement

Score (0–2)

My profile clearly states what I do

___

My bio/about section is easy to understand

___

My visuals reflect a professional brand

___

My page looks current (not outdated)

___

My contact information is easy to find

___

Section Score: ____ / 10

🟦 SECTION 2: CLARITY OF MESSAGE

Statement

Score (0–2)

I clearly state WHO I help

___

I clearly explain WHAT I do

___

I communicate the RESULT clients can expect

___

My messaging is consistent across platforms

___

I am not trying to appeal to everyone

___

Section Score: ____ /

🟦 SECTION 3: VISUAL CREDIBILITY

Statement

Score (0–2)

I show examples of my work

___

My photos are clear and well-lit

___

My work reflects a consistent style or point of view

___

I show before & after transformations

___

My visuals feel intentional—not random

___

Section Score: ____ / 10

🟦 SECTION 4: CONSISTENCY & ACTIVITY

Statement

Score (0–2)

I post at least 2–3 times per week

___

My most recent post is within the last 7 days

___

I show up regularly in stories or updates

___

I engage with comments and messages

___

My content shows I am currently active

___

Section Score: ____ / 10

🟦 SECTION 5: WEBSITE

Statement

Score (0–2)

My website clearly explains what I offer

___

It feels current and professional

___

It is easy to navigate

___

It shows examples/results

___

It tells people how to work with me

___

👉 If you don’t have a website, score your social media as your website

Section Score: ____ / 10

🟦 SECTION 6: OFFERS & NEXT STEPS

Statement

Score (0–2)

I clearly state my services

___

I have at least one simple entry-level offer

___

People know how to contact or book me

___

I mention working with me in my content

___

My pricing or process feels approachable

___

Section Score: ____ / 10

🔢 FINAL SCORE

👉 Total Score: ____ / 60

📊 WHAT YOUR SCORE MEANS

50–60 → Strong Presence
You are positioned well—focus on scaling visibility and relationships.

30–49 → Inconsistent Message
You have the foundation, but your message is not fully clear or consistent.
👉 This is where most decorators are.

0–29 → Missed Opportunity
Your presence is likely confusing or inactive.
👉 Clients may not understand or trust what you do yet.

✨ FINAL REFLECTION

👉 What is your business currently communicating?

• Professional or hobbyist?

• Clear or confusing?

• Active or invisible?

• Confident or unsure?

✨NEXT STEP

👉 Determine if you want to improve on your own or if you need help? If you are interested in a mentoring session, schedule a free “are we a good fit” call by texting JoAnne at 814-440-3044 with a few potential dates.

Any questions, text JoAnne at 814-440-3044 or email [email protected]