Interior Decorating, Redesign, Home Staging

Live and Online Learning Options
$3550 Live Learning, Includes iPad, Classroom space is limited
$3000 ($1500/each) Online Learning 
Tuition Includes:
34 modules, 65 handouts for supportive learning, two manuals.

The Live 5-day Intensive professional training program, have 34 modules, 65 handouts for supportive learning, two manuals, and a customized FREE ipad. The program allow for hands-on training and/or assignment in real home with real clients.
During class, you understand how to begin the decorating process by focusing on what the client already owns blended with the art of placement.Then a comprehensive dive into interior decorating to achieve the next level education.   Visual learning with instructor led sessions. Enhanced learning and productivity with manuals, forms, learn­ing aids, affil­i­ate dis­counts, hands-on projects with paint, fabrics and design elements. 

By adding Home Staging, the art of preparing a house for sale by maximizing the selling features of the house, you add an additional revenue stream to your business. It is critical that the staging provider not only understands good design principles but also the target and housing market as it pertains to the property. 

Class Overview

Hands-on training in Real Homes
Decorating Elements and Principles
12 Steps to the Perfect Interior Redesign
Build a Room Story Board
The Power of Placement
Decorating in the Zone™
Room Shapes, Focal Points, Ceiling Heights
Bookcase Design
Rug Knowledge
The Art of Accessorizing
What Goes with What
Color Confidence
Confidence Shopping System

Staging Outline

ACTION™ System –The DSA Numerical Scoring System
The What, How, and Why of Staging
Staging with a Decorator’s Eye
Ten Steps to a Perfect Staging
Selling Point versus Focal Point
Selling Wall, Floors, Windows, and Doors
Perception versus Reality
Color and Staging
Client, Realtor, and FSBO Relationships
Writing Staging Proposals
Contracts and Pricing
Benefits of Realtor and Zillow.com
Staging in the Zone™
Overcoming Objections with Placement
Tablescapes, Bookshelves, and Rugs
The Art of Smart Accessorizing
Tools to make your Job Easier and Safer
Building a Portfolio-Photography Tips
How to Build an Inventory
Implementing the Shopping List Form
Creating the Perfect Shopping List

Business and Marketing

Business Start-up Guide: Licenses, Tax ID, and Insurance
Naming your Business
Identifying your Legal Structure
Target Market Analysis
Pricing your Services
Ethics, Policies and Procedures

Life as an Entrepreneur
Kindred Spirit Marketing
Presentations that Attract Clients
How to Establish a Budget
Building a Portfolio - Photography Tips
Hands-on Shopping Experience
Other ways to make money with your Talent

Credentials and Certifications
Marketing and Advertising
Press Releases, Blogs, Websites, and Branding
Social Media Integration
Pros and Cons of Wholesale and Retail Shopping

Resources
Customize FREE Ipad
Client Consultation Forms Kit
Three A.C.T.I.O.N. Formats
Sherwin Williams Professional Kit
Top Sherwin William Colors
Vendor List
Wholesale Vendor List
Shopping Form
Tools for Safety and Ease
Shopping Pricing Guide
Business Forms
Sample Contract
Discounts on RESA and IAHSP

 

Completion of this certification will earn you one year membership in the The Decorating and Staging International Directory. This directory allows you to showcase your certifications, business, offers links to social media platforms, highlight your bio, photo or logo and the identifies you as a certified member of The Decorating and Staging Academy.   We will walk you through the steps to max out SEO with the use of the national logos.  The membership allows you to take advantage of discounts, free webinars and more. $1000 value

Please contact us if you have any questions.
info@the-dsa.com or 888-383-9555