What is Staging? The art of preparing a house for sale by maximizing the selling features of the house. It is critical that the staging provider not only understands good design principles but also the target and housing market as it pertains to the property. .
Designations: Certifications in Home Staging Tuition Includes: Manual and Workbook, Forms, Learning Aids, Professional Color Deck, Affiliate Discounts, Hands On Exercises in Real Homes, Portfolio Testimonials, Portfolio Before and After Photos and Transportation to Client Homes.
Learning Options: Three Day Hands-On Class Home Staging (Tuition based on Region) $1795 Consider a combination class with Home Staging, Interior Redesign and One Day Decorating $3550 (iPad Air 2 included)
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CLASS AGENDA-Staging
- ACTION™ System –The DSA Numerical Scoring System
- The What, How, and Why of Staging
- Staging with a Decorator’s Eye
- Ten Steps to a Perfect Staging
- Selling Point versus Focal Point
- Selling Wall, Floors, Windows, and Doors
- Perception versus Reality
- Color and Staging
- Client, Realtor, and FSBO Relationships
- Writing Staging Proposals
- Contracts and Pricing
- Benefits of Realtor and Zillow.com
- Staging in the Zone™
- Overcoming Objections with Placement
- Tablescapes, Bookshelves, and Rugs
- The Art of Smart Accessorizing
- Tools to make your Job Easier and Safer
- Building a Portfolio-Photography Tips
- Hands-on in homes
- How to Build an Inventory
- Implementing the Shopping List Form
- Creating the Perfect Shopping List
- Pros and Cons of Wholesale and Retail Shopping
- Business and Marketing
- Business Start-up Guide- licenses, tax id, insurance
- Naming your Business
- Identifying your Target market
- Pricing your Services
- Fitting your Business to your Lifestyle
- Additional Revenue Streams
- Credentials and Certifications
- Marketing through Credibility versus Visibility
- Press Releases, Blogs, Websites, Branding
- Kindred Spirit Marketing
- Presentations that Rock and Attract Clients
- Advertising-Free, How to Attract Media Exposure- Print Advertising