When working with you, my client, it is very hard for you to articulate what you want sometimes. You certainly know what you don’t want, but often only after I show it to you.
So when we meet, I may ask you to describe the perfect room in five or six words. I may say, “Tell me what your perfect room would look like and how it would feel.” I’ll even give you a sheet to help with words already listed to get your mind going!
I want you to use words like cozy, comfortable, warm, and welcoming. You may also choose to go with words like opulent, eclectic, stunning, or dramatic. When you do this, it helps me, or any designer you’re working with, paint a picture in my mind of what you want.
Each word or set of words start to unfold your desire for the room.
For me, I now know what fabrics you would like, what texture would be best, and the patterns I’ll use. We call these words the power words because with just five little words I’m able to see you much better than what I may be looking at or what you’re saying!
This is a guest post from The-DSA Master Trainer Carol Bass of The Practical Decorator. Check out our DSA class schedule to register for redesign and staging classes with Carol!
Author: Sandra Racz
Sandra Racz operates Signature Redesign LLC and The Decorating and Staging Academy. She has been a professional real estate stager since 2004. Racz, services Scottsdale, AZ and Denver, CO. Sandra’s successful career and happiness in the industry inspired her to help others turn their love for decorating into a business. As the Executive Director of The Decorating and Staging Academy, Sandra also offers training in Color, Home Staging, and Interior Decorating, Seasonal Decorating and Event Planning. Sandra was recently voted One of the Top 100 Most Influential People in Real Estate Staging, by The Real Estate Staging Association® (RESA®). She has won national awards in the categories of Interior Redesign, Interior Decorating and Real Estate Staging. She has been featured in numerous magazines, local newspaper articles and has trained and lectured to thousands of decorating and event professionals. Sandra is a firm believer in giving back to the community by coordinating projects for Habitat for Humanity, the Cancer Society, The Cystic Fibrosis Foundation, Autism Speaks and serves on several boards. Sandra holds a B.S. in Marketing from Florida State University and a M.B.A. from Troy University. She has held multiple positions in marketing and advertising and taught college-level business classes.