2019 Agenda

Day One – Mission isPossible

8:30 – 9:00 a.m. – Previews & Pastries: Morning Networking   Grab your breakfast & coffee, check out your swag bag, and network with your fellow Secret Agents and Sponsors. 

9:00 – 9:15 a.m. – Welcome the Mission Begins – Sandra Racz Grab your trench coat. Learn how to gather clues to “escape” a mediocre business. 

9:15 – 10:00 a.m. – Double Agent: Room and Personal Styling for Photos – Diane and Tony Howard Nothing can replace Professional photos of your work but not every job requires this quality.  Learn how to take your own photos with this discussion about style tips for room shots, shooting small spaces, equipment suggestions, simple photo edits anyone can do and so much more.

10:00 – 10:45 a.m. – Don’t Fail Your Mission: Decorate for Profit –  Pricing..the most often asked question ever. Sandra Racz will be your personal agent arming you with Top Secrets ways to make money on Services, Products, and add-ons. She will provide a full dossier to create a true budget, bid a job, handle the money, and turn a profit. 

10:45 – 11:30 a.m. – Decipher the Code: Styling with Accessories – Carol Bass and Cheryl Cousins Wall Decor and Accessories bring the personality and finishing touches to a room.  Learn how to create the perfect gallery wall, place pillows on the sofa, style the bookcase, and so much more.  From guidelines to creative ideas, get ready to take many notes. 

11:30 – 12:15 p.m. – Uncover the Clues: Mix and Match Patterns – Sandra Racz and JoAnne Lenart-Weary Create a fabric concept board using the clues that only the experts know.  Clues will be revealed during the mission assignments…if you choose to accept.

12:15- 1:15 p.m. – Lunch and Visit our Sponsors

Enjoy lunch and connect with our various sponsors. 

1:15 – 2:00 p.m. – Keynote Surprise

2:00 – 3:00 p.m. – Secret Map: Space Planning and Design Boards: Bring your tablets or laptops-The-DSA Team The eye sees color first and shapes second.  A room is filled with shapes…where do you put them? Room Placement is impacted by purpose, room shape, and aesthetic.  Learn how to use virtual space planning tools effectively to address all three. After space planning, help your clients visualize with a design board that you can use  for both live and e-design clients.  

2:35 – 2:50 p.m. – Break, grab some refreshments and hit the sponsors 

2:50 – 3:30 p.m. – Don’t be a Secret Agent: Become the Next Decolebrity –                                                                                                        Annie Doherty, JoAnne Lenart Weary You can’t have a business without customers. But marketing your business is the part most entrepreneurs neglect.  Learn how to blend social content and presentations in a way that will build your regional and social credibility. 

3:30 – 4:40 p.m. – Secret Society of Knowledge – Round Table Providing Intelligence on the business of design and staging. 

4:40 –  5:00 p.m. –  Mission Debrief – Carol Bass

5:00 p.m. – Cocktail Event at ….

Day Two – Your Mission Continues…

8:30-8:45 a.m. – Continental Breakfast and visit the Sponsors

8:45-9:45 a.m. – The Mystery of Building Inventory for Selling – Sylvia Dunn and Amy Powers Increase your profit margins with home decor.  Let’s discuss how to hit the market, buy for resale…even when you don’t have a storefront.  Buy for specific clients or buy for speculation to sell to future clients. What to buy, where to buy it, how to price it, where to store and so much more. 

9:45-10:00 a.m. –  Meet the Sponsors

10:00-10:30 a.m. –  Awards Ceremony 

Time to showcase the winners.  The categories will include:

  • Best Interior Redesign/ Interior Decorating Transformation

  • Best Occupied Home Staging Transformation

  • Best Vacant Home Staging Transformation

  • Best Color Transformation

10:30-11:15 a.m. – Forensic File: Exposing the DNA of Color Color is a key clue in accomplishing your mission.  Learn how to read it and use it.

11:15-11:45 a.m. –  Mission Accomplished: Success isPossible  No mystery here… Power Panel discussion. Let’s wrap up our time together with questions, comments, sharing of ideas from both the panel and audience. This is your chance to make it personal and all about you.  

11:45 – Noon – Take Off Your Trench Coat…It’s a Wrap